Three Square Launches Free Farm Fresh Drive-Through Produce at Boulevard Mall

Southern Nevada's largest food bank kicked off its new Farm Fresh program on July 11 at Boulevard Mall, with a goal of doubling the amount of rescued food it distributes across the valley.

A New Kind of Food Distribution in the Valley

Three Square Food Bank, which serves Southern Nevada as the region's largest food bank, launched a new program on Saturday, July 11, 2026. Called Farm Fresh, the initiative held its inaugural distribution at Boulevard Mall, where community members could pull through a drive-through lane and receive farm-fresh fruits and vegetables at no cost.

The format differs from a traditional food bank visit. Farm Fresh is designed as a large-scale, drive-through event optimized for speed and access, reducing the time and transportation barriers that can keep families away from conventional distribution points. Participants drive in, receive fresh produce, and move on without needing to navigate an intake process.

Three Square describes Farm Fresh as creating a more direct pathway for high-quality produce that would otherwise go unused. Surplus fruits and vegetables, often fully nutritious but outside the cosmetic standards of retail grocers, have historically been difficult to route into the food-bank system before spoilage. The program addresses that logistical gap with large-scale distribution designed to move volume quickly.

Summer Heat and Food Insecurity in Southern Nevada

The timing of the Farm Fresh launch connects to a pattern local advocates and Three Square itself have noted across years of summer operations in Las Vegas. Extreme heat magnifies food insecurity. Residents without reliable cooling or transportation face compounding hardships during the summer months, making July and August the most difficult stretch of the year for families living on limited incomes.

Fresh produce is one of the most expensive and hardest-to-access food categories for households relying on food assistance. Shelf-stable and canned options move more easily through traditional distribution networks, but fresh fruits and vegetables require faster logistics. Farm Fresh is Three Square's purpose-built answer for that specific gap.

Southern Nevada's population has grown steadily over the past decade, and with it, the scale of community need. Three Square operates at significant volume across the valley, reaching households from Henderson to North Las Vegas to the northwest suburbs. The new program expands the range and freshness of what the food bank can put in front of the communities it serves.

The Goal: Doubling Rescued Food Across the Valley

Farm Fresh is not just a new event format. Three Square has set a specific organizational goal attached to it: doubling the amount of rescued food it distributes annually, from 20 million to 40 million pounds. Rescued food is surplus product from farms, distributors, and manufacturers that would otherwise go to waste. Routing more of it into the community serves both a food-access mission and a food-waste-reduction one.

The July pop-up at Boulevard Mall is the first of several planned distributions across Southern Nevada through the end of the month. The food bank is using the summer period to build out the network of Farm Fresh distribution sites, test logistics at scale, and establish the program as a regular resource before the back-to-school season begins in August.

Residents looking for an upcoming distribution near them can find the current schedule at threesquare.org or by calling 702-765-4030. KTUD 25 will continue tracking Farm Fresh and other community food access programs as they expand across the valley this summer. Stay connected for updates on events serving Southern Nevada neighborhoods.

5 Ways Las Vegas Residents Can Help or Get Help This Summer

Summer is the hardest season for food-insecure families in the valley. Here are the most direct ways to connect with Three Square's resources.

1. Find a Farm Fresh pop-up near you: Visit threesquare.org or call 702-765-4030 to find the next scheduled drive-through produce event in your neighborhood or one nearby.
2. Donate shelf-stable food items: Three Square accepts shelf-stable donations year-round at its warehouse on N. Pecos Road. High-need items include canned proteins, peanut butter, and low-sodium canned goods.
3. Sign up to volunteer at a distribution event: Three Square coordinates volunteer shifts for Farm Fresh events and other distributions. You can sign up at threesquare.org and help sort, pack, and hand out food.
4. Host a workplace or neighborhood food drive: Organized collections from workplaces, apartment complexes, or community groups can be dropped at Three Square or a designated partner site across the valley.
5. Share the Farm Fresh schedule with your neighbors: Many households that qualify for food assistance do not know about free distribution events. Posting the schedule on community boards or social media groups helps the information reach people who need it.

← More from the Vegas TV - KTUD 25 blog